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While the 14k gold price per gram is as high as it’s ever been, there are perhaps now more reasons to invest in gold than ever before. Gold is not pervasively used in industrial and manufacturing the way silver is. And it’s not found in massive quantities in your home’s plumbing and your automobile like copper. The simple fact of the matter is that gold is a plain and simple store of value. In fact, it is the oldest, purest form of currency. It’s one of just three items the Wise Men took to baby Jesus. And it is the very pinnacle of treasured jewelry around the world. In fact, gold jewelry is as much of a cultural or religious centerpiece in places like India, as it is a means of self-adornment. For that reason, it’s not surprising to see that demand has not really fallen as the 14k gold price per gram has risen. And people are pouring into ETF silver and ETF gold products for additional precious metals exposure beyond their core gold holding in bullion and jewelry. 14k Gold Price Per Gram Rising Due To Financial Refuge It’s no secret that silver, platinum, and palladium are both precious and industrial metals. Gold stands alone as having far less practical utility, apart from something like jewelry. Yet, it is the staple of the precious metals thought of when one considers diversifying into “real” money. Gold is at the top of the list when one looks for a precious metal to store value and protect wealth. It is the first to come to mind when one thinks about a universal currency that can break through cultural and linguistic boundaries and unify two strangers in a common understanding. And the 14k gold price per gram is up, year after year, for more than a decade. I’m unaware of anything that has performed so strongly for so long. It’s clear that these are not normal times. Gold is simply displaying its role as a safe harbor for those looking for financial refuge. This has proven to be a wise decision for those in the United States, as the U.S. Dollar has slipped into the abyss. The Dollar has fallen against other currencies around the world as well. And the forecast is not bright. To be sure, there are examples from history to support these assertions and demonstrate they are not mere theory. Argentina went through a destruction of their currency not too long ago. The Peso became essentially worthless while gold held it’s value. The rest of the world, valuing gold inherently for gold’s sake, wasn’t concerned with the Argentine Peso. Those who shifted their financial assets into gold were able to dodge that currency collapse. Argentines who stayed in their native currency were crushed financially. A well-respected precious metals expert once told the story of refugees in Vietnam who were able to escape because they traded gold for a safe and expeditious exodus. The Vietnamese currency carried no weight. But everyone knows gold. It’s value is intrinsic. This alone is reason enough to invest in gold.